The first Adidas sports shop for fashion brand experience in Shenzhen
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Company News, Industry News

How Adidas Seizes the Concerns of Customers– Adidas Sports Shop for Brand Experience

In May 2018, the�first Adidas sports shop for fashion brand experience�in Shenzhen�has started for business.�As the first experience shop�in Shenzhen, it covers a large area of�814 square meters.�Consumers who love sports can choose the...

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sports industry
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Industry News

A Boom in the Sports Development in China

The sports development in China has entered the golden age. The Central Committee, led by President Xi Jinping, attaches great importance to sports undertakings. The whole nation's demand for physical fitness has gained a rapid growth. Moreover,the comprehensive national power of China has laid a solid foundation for the sport development. As a result, the sports industry in China is facing an unprecedented opportunity for the development. Compared with developed countries, the sports service industry in China accounts for a relatively low proportion. At present, the proportion of sports service industry is only 33.4%, while it is as high as 57% in American. It means that the sports service industry in China will have great potential for its development. Additionally, the apparel industry chain, which is closely related to sports,will also be greatly driven. The Demand of Sportswear Activewear is necessary for those who join in the fitness industry. As people today are conscious of their heath, the market...

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